New ideas help businesses gain an advantage over their rivals. Employees who generate these new ideas — who practice the art of creative thinking — are one of a company’s greatest assets. The Art of Creative Thinking shows the reader practical ways of becoming a more creative thinker. Each succinct chapter is built around one core idea which is then developed and illustrated. End-of-chapter key points summarize the main points. The Art of Creative Thinking shows you how to: develop your understanding of the creative process; overcome barriers to creating new ideas; broaden your vision; build on new ideas; develop a creative attitude; become more confident as a creative thinker.
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Description
Additional information
| Author Name |
John Adair |
|---|---|
| ISBN |
9780749447991 |
| Pages |
133 |
| Publisher |
Kogan Page |
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